PROPELLO
Propello is a dynamic and innovative company dedicated to shaping the future of education, particularly in the realm of science for students ranging from the K-12th grade. With a keen focus on visual excellence and educational efficacy, Propello's mission is to create a seamless learning experience that captivates and enlightens young minds. The company takes pride in its meticulous adherence to style guidelines, ensuring a cohesive and visually engaging educational journey. Notably, Propello goes beyond aesthetics, emphasizing inclusivity by aligning graphic design with Accessibility guidelines to facilitate learning for children of diverse backgrounds. Headquartered in Austin, Texas, Propello operates with a global perspective, connecting a distributed team across the United States and Switzerland. Their commitment to excellence is epitomized by the use of cutting-edge design tools like Figma and Adobe Illustrator, coupled with a discerning eye for sourcing high-quality images from platforms such as Shutterstock. Propello's holistic approach to educational design positions them as leaders in fostering a transformative and accessible learning environment for the next generation.
During her tenure at Propello, Maria played a pivotal role in enhancing the company's impact across diverse scientific sectors, with a specific focus on educational materials tailored for students in the 6th to 8th grade. Her primary objective was to meticulously craft each chapter to meet stringent visual standards aligned with the company's carefully curated style guidelines.
The overarching aim of these guidelines was to foster brand coherence, ensuring a seamless and unified visual identity. Emphasizing inclusivity, Maria took special care to ensure that all graphic design elements adhered to Accessibility design guidelines, facilitating a more accessible learning experience for children from diverse backgrounds.
Operating from her base in Austin, Texas, Maria adeptly managed a geographically dispersed team, maintaining seamless communication with headquarters spanning the United States and Switzerland. Despite working remotely, she leveraged advanced design tools, predominantly utilizing a blend of Figma and Adobe Illustrator to execute various graphic design functions. Maria also demonstrated a keen eye for visual content curation, skillfully incorporating images sourced from reputable stock photography sites such as Shutterstock.
PROPELLO STYLE GUIDE
EDITING EXAMPLE
Maria's proficiency shone through in her seamless integration of Propello's brand identity into visual elements. In the presented example, the initial image, sourced from Shutterstock, underwent a transformative process in the second image, aligning with Propello's mandated Style Guide. All editing processes were carried out using a mixture of Figma and Adobe Creative Cloud softwares. This meticulous editing served a dual purpose: first, ensuring that all Propello-utilized images adhered to accessibility standards, and second, guaranteeing their distinct embodiment of Propello's branding.
Moving beyond editing, Maria took on the responsibility of meticulously sourcing and archiving all file versions—both original and edited—in a well-organized digital library. This included files in Ai, JPEG, and SVG extensions. Maria's comprehensive approach underscored her commitment to maintaining a structured and accessible repository of visual assets for Propello.
Furthermore, Maria played a pivotal role in ensuring that all updated and approved files were correctly integrated and prepared for publication on Propello's backend website. This final step reflected Maria's crucial contribution to the seamless execution of Propello's visual identity across various platforms.
Slide image to see a "BEFORE" and "AFTER"
More Graphic Design Examples
The visual elements showcased on the platform were meticulously crafted through a synergistic blend of design tools, specifically FIGMA and Adobe Illustrator. In addition to curating scientific visual assets, uploading, saving, and organizing Maria assumed the pivotal role of metadata tagging these images to , ensure a systematic and organized presentation of the visual content, enhancing the overall user experience.
