Digital Marketing & Website Management
September 2020 - May 2022
ROLE RESPONSIBILITIES:
During her tenure at American Wrestler, Maria played a pivotal role in rebranding and establishing the company's online presence. She oversaw both the front-end and back-end management of the website, strategically scheduled weekly social media content across various platforms, and executed Google and Facebook ads utilizing SEO techniques to drive traffic and boost sales. Leveraging analytics, social media strategy, and planning, Maria successfully expanded American Wrestler's social presence, achieving a 350% increase in Instagram followers (from 1,976 to 8,894) and a 292% increase in Facebook page likes (from 5,233 to 20,532) over eight months.
In addition to her digital marketing and website management roles, Maria demonstrated her versatility by undertaking various responsibilities, including recruiting new hires, conducting interviews, and organizing collaborative events with organizations such as the NCAA, NAIA, NCWA, NJCAA. She even pioneered an event unique to American Wrestler called the "Red River Rivalry All-Star Dual," gaining notable coverage from FloWrestling, the premier source for professional and collegiate wrestling sports reporting. Maria's diverse skill set also extended to creating on-brand Mailchimp campaigns for merchandise marketing and transforming the company's blog into a video podcast using After Effects and PremierePro.
Website Photography Examples
All website product and social photography was taken on a Canon eos 80d and were edited on Photoshop, Adobe Indesign, and Adobe Lightroom.
American Wrestler Youtube Channel
American Wrestler's written blog and youtube video blog were created, shot, & edited by Maria using Canva, Photoshop, Adobe After Effects, and Premiere Pro.
Mailchimp Newsletter
Every week Maria was responsible for creating newsletters (email blasts) promoting deals, wrestling gear, and wrestling news according to the monthly marketing calendar.
Newsletters were created using a mixture of Canva, Adobe Photoshop, Lightroom, and Indesign. All newsletters were scheduled Mondays & Thursdays through Mailchimp.
Production Art Examples
Below Are Examples Of Production Apparel Work That Maria Created For American Wrestler.
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Social Media Examples
Maria was responsible for creating and scheduling content for media platforms such as Facebook (20k followers) , Instagram (8k followers), Pinterest (5k monthly viewers), Linkedin, TikTok, & more.
Examples Of Organic Social Media Reach
Below are some examples of the organic reach Maria was able to receive by following organic reach strategies. On average Maria can gain a company 1,000 – 2,050 monthly organic followers on facebook and instagram.
Promotional Marketing And Event Coordination
In her role with American Wrestler, Maria took charge of designing a diverse array of promotional items, from digital posters and physical flyers to on-brand stickers, tournament table covers, and backdrops for events. Beyond her design responsibilities, Maria played a crucial role in the strategic planning and organization of events. Her notable contributions were particularly evident in her meticulous curation and creation of promotional material for the prestigious Red River Rivalry All-Star Dual competition. This premier wrestling event brings together elite wrestlers from Texas and Oklahoma, showcasing their skills and talent in a high-stakes competition. The Red River Rivalry All-Star Dual, alternately hosted in Texas and Oklahoma, gains widespread coverage on Flo Wrestling. Maria's versatile involvement underscores her dual role in both design and strategic event coordination, contributing to the seamless integration of promotional elements within the dynamic atmosphere of this marquee wrestling showcase. As the Red River Rivalry All-Star Dual unfolds, it not only captures the essence of wrestling at its finest but also reflects Maria's dedication to ensuring a memorable and well-coordinated experience for participants and spectators alike.
